Smart packaging

Through cloud computing, mobile Internet, Internet of Things and other technologies, the use of QR codes, AR augmented reality (image recognition), invisible watermarking, digital watermarking, dot matrix technology, RFID electronic tags and other technologies on product packaging will affect the entire life cycle of the product. The information collected by the company will build a smart IoT big data platform to realize product anti-counterfeiting, traceability, mobile marketing, brand promotion and other functions, enhance consumers’ sense of experience, avoid illegal sales behaviors through marketing channels, and enhance the company’s brand promotion efforts. At the same time, we will develop new business models and gradually reduce our dependence on traditional business models.